What is contextual advertising?

Today, in order to attract the CA a variety of methods are used. But now a few words must be said about contextual advertising, which allows you to direct the buyer to the seller. But in order to make CA interested and able to get to the end point without any problems, it is necessary to understand all the features of work.

Lately, this technique has attracted more and more interest, budgets are growing and opportunities are increasing. Over time, people have stopped paying attention to more conventional methods such as media.

What is the point?

A distinctive feature is the fact that the information is shown exclusively to users who are already looking for information about a product or service in a certain category. That is, the client sees the relevant links or windows, and the data only arises on request. Sometimes it may be when visiting a site that matches the subject of the request.

That is, if a person is looking for a dentist, say, in Volgograd, he may come across an ad when entering the appropriate query or reading the information on a similar request. In the other case, the person will not see this notice.

Google AdWords

Here everything is almost identical to the previous variant. Of course, it does not do without some peculiarities. Among them are thematic ads that appear in the form of banners at the time when the client browses similar sites.

What is the advantage of the method?

1. targeting. It is aimed at the category of users who are interested in the products.
2. effect. Payment goes for the transition to the site, that is, when the client is really interested and the chance of buying is very high.
3. Speed. The first clients come in a matter of minutes.
4. Control. It is always possible to see the payment and understand what a certain amount has been charged for.
5. Budgeting. There is no need to deposit large sums of money at once.
6. Flexibility. The settings are determined by the customer.