Types of online advertising

Recently, people are increasingly using the World Wide Web to place advertisements. This makes it possible to provide the most intensive interaction with the CA, as well as to optimize the advertising campaign.

Of course, numerous types of advertising are oriented towards maximizing the effect, taking into account the fact that the investment will be minimal. That is to say, it is a tag-along, targeted approach to working with customers. Among the many advantages of promotion, the first one that stands out is the reduced investment in the organisation of quality advertising. There are plenty of opportunities for attracting customers.

But what types of advertising are there today? What should be considered?

Contextual advertising – a text or text-graphic modules, which are displayed on the platforms, which are in the context of the audience of a particular object. That is, it is a topical ad that matches the relevant queries of the user.  In fact, this option is considered one of the most effective for advertising. In this way, you can achieve a significant sales figure as well as attract new customers.

Media advertising

This is a type of advertising that is placed on graphic media. In fact, on the expanses of the World Wide Web, it appeared one of the first. This is not surprising, because the displayed object attracts the attention of the user, but here the problem is that to call it a target will be problematic. Often banners are used to increase product awareness.

The features of this method include targeted conversions, clickability is low, but the efficiency is really not bad. And the right choice of site will help to give excellent results.

SEO

In fact, SEO-promotion can not be called an online advertising, but here the goals and objectives are similar. Thanks to SEO you can solve a number of problems, for example, to attract visitors or increase the attractiveness, popularity of the site, and so on.

The essence is to increase the position of the site in the search engine results. That is, the higher the position of the site, the greater the credibility of the client.  But there is a but, you need to regularly engage the site to attract the flow of users.

Viral Advertising

This type has moved from classical marketing. Its main task is to freely distribute information among users. Here too, videos or even graphic content are used as the medium.

Thanks to this method, you can quickly increase the popularity of the brand, to make it recognizable. In addition, investments in this option does not require a special, this is an additional plus.

Advertising on social networks

Social networks are very popular and in demand today. Development is observed in 2 directions:

1. Marketing.
2. Targeting.

The first option of promotion requires serious investment. And the timing is almost impossible to predict, as well as the investment. But it is an effective method, which should be taken into account.

Teaser

Here we observe a certain similarity with the media, that is, there are similar ad modules with text content. But often there is a provocative text.

E-mail mailing

Not so long ago, this method occupied a huge part of the market, but now it is one of the existing areas of work. But if you set it up competently, you can get a good result.