As simple as rebranding can be

There is such a thing as rebranding, and you need to get to grips with it and understand what it is. The term implies a strategy of systemic changes in brand ideology as well as brand perception. And it can be a whole set of activities to change a company or products, services or individual components.

Simply put, rebranding is a serious change in a company that will allow it to reach a new level of development in the future, attract the attention of customers and improve the understanding of the existing customer base. All this makes it possible to generate more profit.

The main tasks that rebranding performs are:

1. Reinforcing the brand in the eyes of the client, the attitude towards the brand changes in many ways.
2. Uniqueness. Ultimately, the firm stands out from the competition in a favourable light.
3. Expansion of the target audience.

In fact, the objectives are very simple and clear, it is necessary to increase profits.

The main stages of rebranding are

1. A marketing audit, which involves assessing a number of parameters. Among which are recognition and loyalty on the part of the client, opportunities for popularization, pros and cons. That is, it is an understanding of what needs to be changed to make the brand more successful.
2. Repositioning. Here it is a question of changing one or more important characteristics, as well as the communication of this CA.
3. Change of design, slogan or logo. Building on the new positioning.
4. Communicating to customers, staff or competitors what the brand characteristics are now. And an advertising campaign or opportunity presentation helps with this.

In some cases, rebranding goes virtually unnoticed. There have been many such examples. Take Beeline, for example, which since 2021 is spelled with a small letter, and that is much more convenient for many people. There is also a new slogan and logo. In fact, the changes are minimal, but they bring convenience to the consumer.

In some cases, rebranding is performed in order to refresh the company logo. Large firms carry out this procedure once in 10 years.

But it is important to understand that in today’s realities no one will just rebrand, because it requires significant investments. And the objective is to become better for the consumer and more attractive. So often it is just dust in the eyes. But there is a chance that the changes will indeed be for the better.