Influence marketing in simple words

jednoduchých termínech

Influencers, these are people who can influence the public in a certain way. There are even a number of avenues that aim for fruitful collaboration with representatives of this trend.

But we need to understand the basic concepts in order to understand how things work.

What is Influence marketing?

It is the influence of a person on the public, but it is better to have a well-known personality, a blogger on the Internet, a specialist in a certain niche or even a star. A person’s credibility greatly contributes to the success, user engagement grows, so large companies often use this move.

Features of

This type of advertising works well if everything is done competently. And there are a number of features:

  1. Nativeness. On the page will be harmoniously displayed the necessary information to the customer. When properly served, it does not catch the eye, there is no bad and negative reaction from the audience. It is simply a recommendation.
  2. Directionality. With a competent choice of opinion leader, the message hits the very target. But it can also touch on related areas.
  3. Hot leads. Thanks to the inluencer, the site will receive live leads. And the likelihood of a purchase is greatly increased.
  4. OS. Thanks to this approach, you can get information from customers. People’s reactions will give an indication of which direction to go in.
  5. Longevity. Most importantly, the published post is retained for an extended period.

On the economic side, such an approach is beneficial, especially if everything is done as intelligently and comprehensible as possible. And if the product is really good and the collaboration is productive, there is a good chance that the blogger will buy it in the future without sponsorship, i.e. as a representative.

Influence marketing in business

Cons

But this option is not suitable in every case, so if you apply it everywhere, you may encounter disadvantages:

  1. There is no guarantee that the blogger will do everything well. There will be an investment, but the person may be irresponsible and it will just be a direct mention rather than a reference. And the CA will simply be distrustful of such advertising.
  2. Negative feedback from the influencer. This is especially true if there is already a negative experience with the product or service in question. No one today will advertise a product that has previously brought more negativity.

Creating Influencer Marketing

The algorithm of action is very simple:

  1. Setting goals and objectives.
  2. analysis of the target audience.
  3. beginning your prospecting.
  4. Drafting an offer that will be beneficial to both parties.
  5. Analysis of the effectiveness of the collaboration.